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In your efforts to find a business opportunity to use so that you may work from home, you may have run across a website that offers you the ability to become a business consultant. The website looks great: it is professionally done, does not feature the usual fare of changing fonts and reproduced checks, is devoid of getting rich while you sleep promises, and to boot the business opportunity would make you a franchisee of a nationally recognized company without having to invest an arm and a leg! To say that you are intrigued is an understatement, but is this a genuine work at home Internet business, or is it a scam?

As odd as it may sound, the answer to this question depends on you! Consider what the opportunity may afford you:

* In a business-to-business marketing effort, you will deal with professional clients on a daily basis, using your interpersonal skills to help other business professionals succeed in their chosen professions.

* You will combine your knowledge of software applications and also hardware peripherals with your understanding of a business’ needs to ascertain if their technical needs are being met or if additional software solutions will spell increased profitability and productivity for the business.

* As you recognize the business– needs, you will make suggestions on how to increase the business Internet exposure and visitors and therefore increase the number of qualified leads that may introduce to the business without the company having to increase its advertising budget.

All of these facets are part and parcel of becoming a business consultant and while many of the websites who offer you this kind of franchise opportunity promise that with their training and promotional materials you cannot help but succeed, the Net itself is at times the most compelling proof that this is not always the case. Consider the fact that in order to become a business consultant you need to actually understand business on an intuitive level. While you might be trained to a certain extent, being able to quickly grasp a business and operating your franchise from a position of authority born from knowledge or experience, book knowledge will not make the sale.

Similarly, when deciding if being a business consultant is a work in a home Internet business or a scam, consider other franchisees. Run a search on the business. If you find that other franchisees are running sites much like an affiliate network, you can quickly ascertain that rather than being a franchisee, you will become more of an affiliate marketer or part of a multi-level marketing down-line than an independent entrepreneur. As always, you cannot make something out of anything, just like you cannot make a business consultant out of a novice who is truly clueless when it comes to business matters at hand. Conversely, if you are not only Internet savvy but also have a keen sense for business, albeit you may not have had a lot of training or education in the field, then this might be an opportunity worth looking into. After all, every successful home-based business begins with the entrepreneur’s talent or special skill and builds on it!

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